The case study will be send by file Research Paper

The case study will be send by file - Research Paper Example121). Family centric segmentation strategy of the friendship reflects from their outdoor activities, media selection and opinion leader selection (Rogers, 1995, p. 293). Pricing strategy of Colgate suggests that the company is targeting customers belong to middle of socioeconomic ladder (Farley and Haaga, 2005, p. 368). The company has segmented their merchandise as customers belong to mid income family and ethnically diversified area.The company has changed very little of Colgate Regular over the course of time (Berger, 2010, pp. 5-6). This offering is complemented by muckle flavour, active fluoride. It has the category benefit of strengthening and protecting teeth.This is the top selling category for Colgate brand. This category is complemented by eight other sub brands. Colgate Total offers carrefour benefits such as 12 hour protection from plaque, cavities, weak enamel, gingivitis, tartar and tender gums.Product port folio of the brand is complemented by various other mutually assorted offerings such as Colgate 2in1 Toothpastes, Colgate Sparkling White Toothpaste, Colgate Sparkling bulk Zing, Colgate Sensitive Enamel, Colgate Sensitive Multi Protection and Colgate Pro Clinical.Colgate tries to offer thirty five items for every store. definitive part of their retail strategy is that they try to place their product at front isles of store in order to catch the attention of customer.The company follows manifold pricing strategy complemented by both competitive and premium offering. They follow out and out competitive pricing in developing countries while in developed countries they adjust price in accordance with the market situation. Premium pricing is used for their upmarket offerings such as Colgate Pro Clinical, Colgate Sparkling Mint Zing and Colgate Sensitive Multi Protection (Berends, 2004, pp. 42-44).The company follows integrated marketing communication to promote their offering among customers (Belch, 2003, p. 198-200). They select media in