Case study of Netaporter and Topshop Essay Example | Topics and Well Written Essays - 1000 words

Case study of Netaporter and Topshop - Essay ExampleAs Net-a-porter is ground on online retailing, it is providing the services 7 days a week, 24 hours a day (refer as 24/7) with great hundred international designers luxury goods (clothing, shoes and accessories) to its clients throughout world. During the yr 2005 sales was 21.3 million, which was 9.5 million increased compargond to the previous year (Net-a-porter Limited, 2006).On the ships companys website, the front scallywag links to Home, Whats New, Magazine, Designers, Clothing, Bags, Shoes, Accessories, Gifts, bargain and Explore rapscallions. These pages provide a wide array of information depending on the links that an individual whitethorn click.Among the web pages the more or less informative and a direct link for the guests is the Magazine page. It provides customers the oerviews of each month contrive tendencies in six sections Most wanted, IT list, Get the look, Style report, Features and Profiles. at that p lace are also fully-explained information about the product by size chart (US, UK, FR, IT size), various images, fabrics, airstream guide and price. These information adds value to the products and services of the company.Direct links are also provided when a customer clicks on the item in the fashion news sections, it automatically uploads the product information page. In that page you could see the pictures of the products, the detailed description of the product and the small shopping bag just on the pourboire of the product you are reviewing. Once you click the shopping bag it automatically sends the products price and adjust the thorough in the Shopping Bag on the upper right corner of the page. This gives added convenience to the customer concerned. The customer does not have to waste their time seeking an item among thousand of items that the company carries.Natalie Massenet, founder of Net-a-porter said, It was always my dream to be able to click on the pictures in a mag azine and buy (Anonymous (e)).4.2.3.3 resourceThe company carries a wide collection of designers products as we could see in its Designers page. There are over a hundred designer companies and businesses linked in their respective names. Customers may alternatively browse the page by category aside from browsing by designers. These links alone offers a collection that is deep enough to be browsed in just a day. The more the choices of collection of available products, the better for the company for it satisfies the freedom of choice among its customers. The website is also well designed in the way that it could only present the most appropriate products available for a given customer, for it considers the profile of an individual based on the records kept by the company in its databases. This factors lead the customer for a better line to choose from with the assurance that the choices they do is suited on their individual needs.4.2.3.4 Delivery SystemNet-a-porter delivers to mor e than 50 countries around the world. Since the price of the products are based on UK/EU, non-EU country customers take advantage of the VAT, and the customer will be clearly aware about this during the transaction. It offers free shipping cost for purchases that cost over 1,000 (www.Net-a-porter.com).Table 3,