Service Marketing Essay Example | Topics and Well Written Essays - 1500 words

Service Marketing - stress ExampleThe company has been globally accepted and has a high visibility of their brand. (Source from website http//instruction.bus.wisc.edu/obdemo/may%20not%20need_2/starbucks.htm)Starbucks has been renowned for its node portion. A service is any act of performance that one party can offer to another, that is basically intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product. ( Kotler, 2000) By creating a unique atmosphere, Starbucks has differentiated themselves from their competitors and catered to their customers preferences.A companys crack to the market place will include some kind of service. It may be a major(ip) or minor part of the product. It may be purely tangible goods that require no service, a mix of goods and services in varying proportions, or just pure service. Services can be equipment based or people based. Some services require the clients presence while some do not. Se rvices may be a personal need or a worry need. It could be for profit or non-profit and be private or public depending on ownership. ( Kotler, 2000)Intangibility- Services cannot be seen, tasted, felt, comprehend or smelled. This makes evaluating service quality very difficult. Service quality is therefore ascertained by the possible consumers by perusal of other evidences like place, people, equipment communication etc. as indicators of quality. Inseparability- Services are produced and consumed at the same snip and cannot be separated from their providers. There is no stocking or distribution. The provider and client essential interact for the service to occur and therefore both parties become part of the service provided. Both of them decide the outcome of the service. Variability - As the consumer and producer are both part of the service, the quality of services depends largely on who, when, where and how they are provided. Therefore, service providers become the represe ntative of the organization as a whole and service quality depends on the quality of the service providers themselves. Perishability- Services must be consumed as they are provided and cannot be stored for future use. Therefore, a missed opportunity will create a loss of service that call for to be rendered. The demand and supply needs to be carefully monitored and services offered as needed during the time period. Non-Transferability- Services cannot be owned by the user. An excellent service has good retentivity though and acts as an incentive to the customer to opt for the same service again. Starbucks has survived and grown in the new economy because of its advance(a) capability to adapt to a dynamically changing environment. Their customer-focused strategy has allowed them to garner sales selling the small-scale coffee at a premium value due to the perception of value inculcated in the customer. pure tone of Service Providing the level of service to desired expectations is o f prime importance. Quality management is a way of doing business that allows an organization to design products and services that meet or exceed customer needs and build working(a) processes that achieve high levels of performance and quality. A good service company understands the psychology of the consumer, adds in a qualitative